Fashions, by their very nature, are transient. Twice a year hemlines, shapes and palettes shift and the momentum creates a ripple effect onto hair and makeup styles. Fast paced fashion isn't a new phenomenon (Marie Antoinette was notorious for the frequency with which she imposed new trends upon her Versailles court), which renders even more extraordinary the longevity of one hairstyle - the Marcel Wave that remained on trend for over sixty years.
Just like last century, the distinctly un-goddesslike civilians amongst us are wanting in on the action. I sported a Marcel for my birthday, which instantly gave me the courage to wear a lipstick two shades redder than usual. Amy agrees that we are looking up to our modern idols: "Gwen Stefani has a classic Hollywood look that people want to imitate". Perhaps as times have turned tempestuous again with statistics showing that the storms of financial turmoil, global insecurity and climate change are having a greater impact on the health and welfare of women - it's simply time for escapism again. Amy has found herself creating styles that people don't have time to create themselves; "it's a luxury that makes people feel done up and special".
This is encapsulated in the decision by another vintage expert - Rosie Watson (co-founder of vintage china and prop hire company Roses all Over) - to select the Marcel Wave for her wedding day. "For me the Marcel Wave epitomizes vintage chic. Oozing glamour...(it) is the style I have chosen for my own wedding day to complement my original 1930s vintage wedding gown. It is the ideal wearable hairstyle for those with shorter hair or a bob and it is an interesting alternative from the usual up do. Like many brides-to-be, I am looking to the past for inspiration to make my wedding day unique..."
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