For the past decade, Western Australia has played host to a mining boom described by The New York Times as a feat of "resource production unrivaled since the great gold rushes of the 19th century." Through a concurrent fashion boom that is attracting both local talent and international luxury brands, Perth is seeking to redress its traditional image and challenge the cultural hegemony of its east coast rivals.
Within the rarefied world of the luxury goods industry, Bernard Arnault is the single most influential taste maker. With a stable of over 60 prestigious brands including Givenchy, Bulgari, TAG Heuer and Dom Pérignon, LVMH is at the epicenter of the aspiration business. Behind all the champagne and diamonds, Arnault, the corporate virtuoso, has orchestrated some of fashion's most dramatic collaborations and corporate takeovers.