The Genteel
January 25, 2021

Veronique Kutsenko

It's hard to believe that only 20 years ago, the concept of a fashion industry was not applicable to Russia at all. During the Soviet era, talented Russian fashion designers were working their craft under a centralized system, unwittingly laying the foundations for a next generation of fashion designers that would be operating in a capitalist society. Today, Russia is a country with its own fashion houses, churning seasonal prêt-à-porter and haute couture fashion weeks.

By Veronique Kutsenko

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Veronique Kutsenko

Moscow Russia

Veronique writes for The Genteel from Moscow. Veronique completed business school at the People's Friendship University of Russia in 2009. Thereafter, she entered post-graduate studies in journalism for which she is currently writing a dissertation about online fashion magazines. Veronique is a popular fashion blogger in Russia and her interests include art, fashion, society and public relations.  

From the historical and political to even the geographical, the Russian fashion industry has faced its share of challenges to growing in the domestic and international markets. Yet despite these realities, the industry has undergone significant change in recent years and it appears to have finally broken free of its stagnant past. 

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