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December 18, 2017
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Silvia Brambilla

Ladies and gentlemen, glamour is served! There is a growing phenomenon in the fashion business, especially amongst the Italian fashion houses, of selling something intangible: glamorous experiences. But could ambitious brand extension result in market saturation and, inevitably, brand devaluation?

By Silvia Brambilla

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Silvia Brambilla

Milan Italy

Silvia reports for The Genteel from Milan. Silvia started her career at the age of 20 as an assistant to prominent Italian fashion photographers, slowly but surely becoming a fine art photographer herself. She is also a freelance journalist, producer in the fashion industry, yoga teacher and holds a Doctor in Philosophy. Silvia is very active advocate for animal rights and environmental protection. An incurable globetrotter, she dreams to move from the heart of Milan to a coastal town one day with her beloved husband, Javier, and their pets. Follow her on Twitter: https://twitter.com/indiana7413.

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Beyond its glossy surface, fashion is also the subject of serious academic study, as demonstrated by Modacult, the academic research centre founded in 1996 at the Catholic University of Milan. Over the last 16 years, Modacult has developed a respected international reputation in the field of socio-cultural studies in fashion, focusing on numerous research areas including consumer and gender studies and culture-led urban regeneration.

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